The most interesting AD from the most interesting man.

We like these ads because of their creativity and proof that good creative will stick in the minds of your target audience. But what do you remember the most? Is it the concept of "the most interesting man in the world" or the brand Dos Equis?

Created by Euro RSCG/New York with Jeff Kling as Creative Director. Steve Miller directed the spots with @radical media as the production company (Outside Editorial did the post work).

All of these spots are tied-in at the end with our interesting gentleman telling us to “stay thirsty my friends” which is also the web address for their campaign micro-site - www.staythirstymyfriends.com. There you can test your skill in patience and strength (by arm wrestling Mao, Churchill, Stalin, or even our most interesting man), apply to become the most interesting man in the world’s personal assistant and view various photos with our host performing assorted “manly” feats. Pretty funny site to match the spots, kudos.

Update: After a lot of emails regarding this campaign and the talent used, it has been confirmed that the actor who plays “The Most Interesting Man In The World” is indeed Jonathan Goldsmith. Here are is list of credits to him on his imdb.com profile.

You say you want more of the most interesting man...view these clips.

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