Branding Struggles

This visual is incredible. Branding path stretching for 110 years. It shows quite a struggle of Pepsi trying to find its identity while Coca - Cola stayed true to their visual identity through all those years. It seems it payed off in many ways, one of them is the fact that Coca-Cola is a more valuable brand than Pepsi.

This used a lot of paper but its still cool creative.

We came across this little short film called HP-Invent by Tom Wrigglesworth and Matt Robinson - a couple of Kingston University graduates in the UK.

This little effort was for the annual D&AD Student Awards based on brief set by HP - “Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.”

HP - invent from Tom and Matt on Vimeo.

Was branding out of control?

Was branding out of control?

Shoppers won't be picking up ornate lamps from the Bombay Co. in the coming year. Or investing with Lehman Bros. Holdings Inc. and Bear Stearns Cos. No flying to Hawaii on Aloha Airlines or buying the latest electronics from Circuit City.

All those names vanished last year, victims of the economy, the financial meltdown or other factors. Experts say 2009 could mark the end of even more well-known brands as the now-two-year-long recession puts more struggling companies on life support.

Which brings us to our question, was branding out of control? Where there just to many brands to begin with? Its seems there were so many choice's for the consumer, value became insignificant and quality took a back seat to pricing as the dominating factor on our purchasing decisions.

It will be interesting to see what happens to other brands, as the recession keeps rolling on and buying patterns change with consumers.

The most interesting AD from the most interesting man.

We like these ads because of their creativity and proof that good creative will stick in the minds of your target audience. But what do you remember the most? Is it the concept of "the most interesting man in the world" or the brand Dos Equis?

Created by Euro RSCG/New York with Jeff Kling as Creative Director. Steve Miller directed the spots with @radical media as the production company (Outside Editorial did the post work).

All of these spots are tied-in at the end with our interesting gentleman telling us to “stay thirsty my friends” which is also the web address for their campaign micro-site - www.staythirstymyfriends.com. There you can test your skill in patience and strength (by arm wrestling Mao, Churchill, Stalin, or even our most interesting man), apply to become the most interesting man in the world’s personal assistant and view various photos with our host performing assorted “manly” feats. Pretty funny site to match the spots, kudos.

Update: After a lot of emails regarding this campaign and the talent used, it has been confirmed that the actor who plays “The Most Interesting Man In The World” is indeed Jonathan Goldsmith. Here are is list of credits to him on his imdb.com profile.

You say you want more of the most interesting man...view these clips.

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Mr. Bad-Ass